It tells you about the aim the brand exists to fulfill in a short, creative catchphrase. In this way, you would remember the brand every time you saw or heard those words.Īnd Adidas does not disappoint in that regard. Whether it is the Adidas slogan ‘Impossible is nothing’ or ‘Adidas is all in,’ they get their message across – they are determined to help athletes achieve all their goals, even the ones that seem impossible to start with. We’re going to tell you all about the slogans and their impact on Adidas’ branding in this blog post. You May Want To Know About E-Commerce Marketing Let’s learn a little bit about the brand’s story, as well as their motivation and mission. In 1949, they set off on their separate ways and Adidas was registered as Adi Dassler Adidas Sportschuhfabrik, which later became Adidas. It is a household name – ask anyone and they will tell you they either own Adidas gear or want to own Adidas gear. You know you do too!īut that didn’t just happen by mistake. While their quality and the fulfillment of the promise to provide the very best of sports gear is the primary reason for their popularity, you know there’s got to be more. Among their branding successes is the creation of the Adidas tagline ‘Impossible Is Nothing.” Adidas’ Game-Changing Slogan – Impossible is Nothing The way the company has branded itself and advertised its products to the public has a massive role to play in its popularity. This is, no doubt, a very powerful message. The fact that nothing is impossible is perhaps the most motivational message you can give a sportsman. It is probably the best motivational message you can give ANYONE.īecause it encourages the individual to go out and chase their dreams, no matter how unattainable they seem at first. The brand came up with the ‘Impossible Is Nothing’ slogan in 1974. I know what you must have been thinking from the beginning of this blog post – the line sounds familiar but you just can’t place it.
The saying goes something like this: What the ‘Impossible Is Nothing’ Slogan Implies See, the slogan was derived from a quote by Muhammad Ali, world-famous boxing champion. The inversion technique that takes the more common phrase, ‘Nothing Is Impossible,’ and turns it into ‘Impossible Is Nothing’ is quite remarkable. One meaning of the phrase is that which we have been discussing up until now – nothing is impossible. It pushes people to break all sorts of boundaries and just go for it – to reach out and grab the achievements that seem out of reach. The positioning of the words can mean that the concept of impossible itself means nothing. So what is holding you back may just be your own invisible shackles because after all, ‘impossible’ doesn’t exist. Lets Plan For Facebook Marketing Adidas and Muhammad Ali – An Inspiring Partnership Whichever way you look at it, the effectiveness and impact of the words is profound. Let’s come back to origin of the slogan for a minute.
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